Our Core Business
Cartridge World's core business is the refilling and recharging of printer cartridges and the retailing of new printer & printer consumables. Our shop fronts are painted in bright colours, we offer a while-u-wait service and most importantly we also offer the consumer a 100% money back warranty on all our recharged cartridges whilst helping to save the environment.
Our aggressive expansion plans for the future with public education, the future is bright and prosperous for Cartridge World, its franchisees, customers and the environment.
Currently Cartridge World has over 2000 stores worldwide, located in 51 countries.
In India we have over 90 franchisees and over 75 stores operational
Our Customer Base is Growing
Market research shows that more than 70%* of people globally currently throw away their used cartridges and buy new ones. Imagine what this means in terms of the growth potential of our industry as more and more people realise they can have their cartridges refilled AND save upto 50% on the cost of a new one.
At Cartridge World the slowdown has catalyzed our growth process. Even the staunchest 'OEM only' user is now ready to give us a chance as cost cutting becomes imperative. The presence of a globally established brand which offers guaranteed service helps them take this first step more reassuringly
*Source: Recharger Magazine
High Profile Locations
Cartridge World with its high profile retail locations is the world leader in providing recharging & refilling of printer cartridges. Our distinctive stores are bright in colour and easy to find. Customers are happy walking into a well-designed Cartridge World store.
New training techniques are communicated to the franchise network via our secure website and via regular meetings. Additionally, training sessions are held in various stores on an as required basis.
We also have operational staff on hand at Head Office to provide ongoing support. Marketing training is continual and advice may be sought by franchisees when and where required.
Why Our System Works So Well
Cartridge World chose to develop its network by means of the Master Franchising concept. Cartridge World Australia appoints Master Franchisees to develop the network and assist franchisees with growth, training, profitability and to continually enhance the commercial marriage. Cartridge World has developed and implemented strong regulations and standards that define and protect the Cartridge World brand, such as worldwide trade marking, a worldwide domain name and word marked slogans.
The Cartridge World business model is win-win-win-win. It promotes sound relationships between Franchisor, Master Franchisee, Franchisee and Consumer.
The phenomenal growth of Cartridge World continues to enhance the network by way of increased franchise profitability.
Franchisee Training and Support
Business Orientation and Technical Training Programs
- A 2 week Technical Training program conducted at our state-of-the-art Learning Centre in Mumbai for 2 Technical Staff & 1 Franchise Owner
- A 1 week Business Orientation training program conducted at our state-of-the-art Learning Centre in Mumbai for 2 managerial level staff (including the Franchise
Owner)
On going Technical Support
- Technical know-how and ongoing access to new developments in printing and cartridge technology. (Access to Extranet)
- Additionally, training sessions are held in various stores on an as required basis. We have operational staff on hand at Head Office in Mumbai and at our regional offices in India to provide ongoing support
and much more in the areas of Store Development, launch, Sales & Marketing, buying etc.
It's Fun
Once you have the basics, it's a relatively simple business to run and there isn't too much paperwork. This business is suitable for people of all ages and from all different walks of life. And it's a very friendly business, too. You get to know your customers because they keep coming back.
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